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The Hong Kong Shopping Festival takes place June to August. The Festival highlights four major retail segments: world-class fashions and beauty brands; top-of-the-line watch and jewellery creations; cutting edge electronics and unique Chinese cultural traditions.

Merchants and restaurants offer exclusive visitors' privileges in a Passport to Amazing Offers. These offers include generous shopping promotions and exciting lucky draws, while districts renowned for their restaurants offer a variety of food promotion programs, including award-winning Chef's Cooking Classes.