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The global 2006 Discover Hong Kong Year campaign will highlight Hong Kong's major new attractions. Hong Kong Disneyland, with four themed lands and two hotels, is 25 minutes from city centre via the MTR Disney Line. Ngong Ping 360 cable car will carry visitors on a spectacular ride across the green hills of Lantau Island to cultural attractions near the island's famous Giant Buddha. Hong Kong Wetland Park will feature a mangrove boardwalk and hides for viewing up to 50,000 migratory water birds. AsiaWorld-Expo is a magnificent new convention and exhibition centre adjacent to the award-winning Hong Kong International Airport.

2006 Discover Hong Kong Year also encompasses a programme of enhanced Mega Events, colourful festivals and celebrations, including the International Chinese New Year Night Parade, Hong Kong Shopping Festival, Best of the Best Culinary Awards, Hong Kong WinterFest, the Culture & Heritage Festival and Mid-Autumn Lantern Celebrations.

The Hong Kong Tourism Board expects the Discover Hong Kong Year campaign will increase total arrivals in 2006 to a record-breaking 27.14 million, an increase of 15.9% over 2005.